How To Use 104.7 the Fish's Fish Rewards

Using Digital Resources With Your Radio Campaign

Are you using your digital resources to their fullest to drive additional business?

In a recent article, one station is maximizing all of their assets to generate additional lead volume for their clients. According to the write up ...

"They go to the client and film a professional video on location. Most
are better than local TV spots; the time is longer and the price much
cheaper. Drive listeners to your site with a special offer on on-air,
where they can check out the video. Perhaps a certain word or code will provide a discount or freebie at the client(s)' location."

The president of Peak Broadcasting, Bill Figenshu says, "We've got to be able to offer a full package of on-air, online, video, audio, etc. Advertisers want a full horizontal and vertical plan today."

The video featured above is from a client, Craft Electric, who is capturing the vision of captivating our audience in every avenue of engagement.

We can shoot an on location video like this and we can guarantee immediate and measurable results.

Want to find out how?

Give me a call at 404-995-7343.

40+ New Patients Per Month

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OH2 Medical Spa reports an average of 40+ patients per month using our solutions from 104.7 the Fish.

OH2 primarily focuses on women 35+ who have varicose and spider vein issues.

Listen to my interview with Dr. Randy Rudderman from OH2 Medical Spa.

How to Convert Web Traffic to Sales

A recent WSJ article gives businesses 3 distinct ways to convert web traffic to sales. Converting traffic to sales is the name of the game for every business I talk with each day.

The WSJ article suggests the following:

1. Install a click-to-call feature -- website visitors click the link on your site, a box pops up. They insert a phone number and press a button. A short while later, customers receive a phone call. Mira Golin, owner of Body By Brooklyn, in Brooklyn N.Y. says she has a 5-10% conversion rate using a click-to-call feature on her website. Click to call widgets are offered by Jajah, TringMe, and Flaphone among others.
2. Chat with customers online -- a home improvement retailer says, "We couldn't believe how many chats we were getting." Over 300 chats daily with a 9% conversion rate daily! For a FREE chat program, check out www.meebo.com. You can embed a widget onto your website (Notice that I now have a LIVE chat feature on my blog -- chat me up)
3. Offer a try-before-you-buy program -- for service clients this might be a bit more difficult to do but think along the lines of how you can get trial before purchase.

Do You Have Raving Fans?

You’ve heard their commercials that always say, “Publix, where shopping is a pleasure.”

It’s more than just a trendy ad agency developed tag line.

In the case of my recent experience, it was the truth.

Someone once said that in advertising, truth is better than creativity.

Let me share.

A few days ago, I went to Publix at the Peach on Peachtree Road in Buckhead.

Because I am “attempting” to eat healthier, I got a bowl of fruit from the produce department. About a week ago, I bought the same thing but was a bit disappointed when I found withered grapes and sludge at the bottom of my fruit bowl.

I mentioned this to the Publix produce manager.

Here’s where GREAT customer service pays off!

The produce manager took my bowl of fruit under the pretense that he was going to check the new bowl to make sure it was up the Publix standards.

Not only did he check the bowl but he added additional fruit. Then, to top that off, he tore the price tag off and put a no charge tag on my bowl of fruit.

Now that’s pleasurable shopping.

Face it. Everyone has an off day.

It’s how you respond to that off day that can either make RAVING FANS or cause customers to jump ship.

I’m more than ever a RAVING FAN of Publix – where shopping is truly a pleasure.

What are you doing in your business to make customers RAVING FANS?

Feel free to comment.

920 WGKA Gets Results!!

I now have a GREAT opportunity to help advertisers not only reach women with 104.7 the Fish but also affluent men, aged 35+ with "Intelligent Talk 920 WGKA."

Ralph Boardman advertises his Tax and Financial Strategies business on 920 WGKA. Not only has he been an advertiser for over a year with WGKA but he recently won a red corvette by being the top producing financial planner in his region.

920 WGKA helped him get there.

Fish Rewards -- More Info

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If you are a regular reader of this blog, then, you know that I am constantly blogging about campaigns that are producing results for advertisers.

Today is no different when I want to talk with you more about a new asset that we have available at 104.7 the Fish called "Fish Rewards."

"Fish Rewards" operates just like a frequent flyer program for our listeners and there are huge benefits to advertisers like you.

This program generates instant measurable results for you.

Case in point ... Craft Electric's Current Safe program shown above in this post.

We embedded the Craft Electric video into "Fish Rewards." We gave the audience a question that required them to watch the video to find the answer.

The video has been online since last Friday and as of this morning, 327 people have viewed the Craft Electric Current Safe Parks Stamper video.

Imagine if you had 327 people in just a few days view your campaign message. Could it make a difference to you?

There are so many different ways we can help you utilize this asset to move the sales needle.

If you could use additional people visiting your website and being exposed to your message, then let's talk 404-995-7343.

Helping you get results with your advertising $$'s is what we do.